Learn ABOUT SLOW
Clean ingredients,
not clean hype
“Clean” gets thrown around a lot. For us, it’s simple: short ingredient lists, words you recognize, and no artificial colors, flavors, or sweeteners. This page is about what that looks like in real life—not marketing tricks.
Why “clean” can be confusing
“Walk through any grocery aisle and you’ll see ‘clean,’ ‘natural,’ and ‘better-for-you’ on almost everything. But those words don’t always come with clear definitions—and that can leave you doing a lot of guesswork.”
- 🌴 “No single official meaning for ‘clean’ on food and drink labels.”
- 🌴 “Sometimes used as a halo term, even on long or complex ingredient lists.”
- 🌴 “Can make you feel like you’re failing if you don’t buy all the ‘clean’ things.”
“We don’t want to add to that noise. So we focus on being specific instead.”
Our version of “clean” is simple
“When we say our ingredients are clean, we mean they are as simple and recognizable as we can make them—and that we’re clear about what each one does in your drink.”
- 🌴 Short ingredient lists you can read without a chemistry degree.
- 🌴 Organic coconut flower sap as our main source of sweetness.
- 🌴 No artificial colors, flavors, or sweeteners.
- 🌴 No complicated additives just to make labels look impressive.
That’s it. No secret definitions, no hidden asterisks.
What you’ll actually find in SLOW
“The details vary by flavor, but the philosophy is the same: organic coconut flower sap, plus carefully chosen ingredients that earn their place in the can.”
Organic coconut flower sap – our main source of natural sweetness.
Teas and botanicals – like oolong, for layered, gentle flavor.
Fruit components – such as citrus or grape notes for brightness.
Carbonation – just enough bubbles to lift the taste.
Natural flavors – used sparingly to round out and balance.
What you won’t find in SLOW
“Sometimes what’s not in your drink matters just as much as what is.”
“We’re not here to shame anyone’s choices. We just choose not to use these in the drinks we make for you.”
A calmer way to read drink labels
You don’t have to become a full-time label detective. Here’s a simple way to look at any drink—ours included.
“Look for how long it is and how many ingredients you recognize.”
“Notice what’s used: refined sugar, syrups, artificial sweeteners, or coconut flower sap.”
“Claims on the front can be fuzzy. The nutrition panel tells you how much sugar you’re actually drinking.”
“Does this feel like something you want once in a while, or something you’re comfortable having regularly?”
How we try to be different
“We can’t control how other brands use the word ‘clean,’ but we can control how we talk about our own drinks.”
We avoid 👎
- • “Making big promises based on one ingredient.”
- • “Using fancy scientific language to make things sound more powerful than they are.”
- • “Hiding long ingredient lists behind short buzzwords.”
We prefer 👍
- • “Plain language about what’s in each can.”
- • “Explaining our choices—in everyday words.”
- • “Letting you decide how SLOW fits into your routines.”
What “clean ingredients” doesn’t promise
🌴 Even with simple, carefully chosen ingredients, SLOW is still a sweetened drink—not a magic fix.
- 🌴 It doesn’t mean you can drink endless cans without thinking about balance.
- 🌴 It doesn’t mean it replaces medical advice or treatment.
- 🌴 It doesn’t mean ‘perfect’—it means we’re doing our best.
